Urban Forestry & Reforestation

87% of people engage in green activities each year, but less than half (44%) do so weekly or more, and have the desire to increase their activity in green spaces. 

Accessibility is a challenge, as over half of Americans need to drive to the nearest park or green space.

"Trees that are planted today have benefits that span generations.”

People are aware of how trees can have a global impact for their role in slowing climate change. Deforestation is one of the easiest climate-related challenges Americans believe humans can fix.

90% of Americans say trees and green spaces contribute to their mental well-being, with the top impacts being reducing stress, improving mood, and clearing the mind.

The most popular outdoor pastimes – relaxing, walking/jogging, and reading – are well-being-centric and those who engage with trees/green spaces daily are happier and score higher in their mental and physical health.

Trees are a public health tool, providing fresh air, shade, and beauty to communities.

Trees are important to the health and wellbeing of communities. 91% of people believe that trees help make neighborhoods more livable, and nearly half chose their home location based on access to green spaces.